Tagged : social media

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Technology plays a critical role in today’s real estate industry. Whether you’re trying to sell a single house or more houses, failure to keep up with the times is likely to result in failure to close.

Buyers now have access to almost any information they need, directly from their smartphones.

What the Stats Say

According to the National Association of Realtors (NAR) 2016 Profile of Home Buyers and Sellers:

“For 44 percent of recent buyers, the first step that they took in the home buying process was to look online at properties for sale, while 17 percent of buyers first contacted a real estate agent”

“Seventy-nine percent of recent buyers found their real estate agent to be a very useful information source. Online websites were seen as

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